The Old and the New Combine in Premier Inn Project

The art deco style of the Thirties has been combined with the modular  construction techniques of today to create a unique experience for hotel guests in Coventry.


Off-site construction company Elements Europe worked in collaboration with main contractor Leadbitter to manufacture and install a 101-bedroom Premier Inn hotel located at the City College in the Butts area of the town.


The college first opened in 1935 during the height of the art deco movement. The building
facade and key features such as leaded windows and columns have been retained in the sympathetic refurbishment.


The £1.2m project saw Elements Europe provide bedroom modules and bathroom pods as well as roof cassettes and plant rooms. The company’s structural steel frame product LSF Structure and Facade was incorporated into the build.


The college was extended from a two storey building using a transfer structure which allowed a third floor of Room pods to be installed.


Elements Europe’s sales director Michael Shand comments: “This scheme is a further extension of our experience in delivering on behalf of the Whitbread Premier Inn hotel brand at sites where we can implement our innovative Solopod, Roompod and Structmet off-site systems.”


Elements Europe manufactures the room modules off-site at its facility in Oswestry to international quality and environmental sustainability standards. The company is part of the Pickstock Group which consists of property and food related businesses.